Vehicle wraps are the fastest growing form of marketing in the U.S. and there is no question as to why. When comparing the investment to the return of investment (ROI) it only makes sense. The number of impressions on a wrap far exceeds almost any type of geographical marketing strategies and for pennies on the dollar in comparison.
The Outdoor Advertising Association of America (OAAA) statistics tell us that the average wrapped car, truck, or van will have between 30,000 and 70,000 views per day. Yes, you read that right, PER DAY. If the price of a vehicle wrap is between $2,000 and $4,000 dollars. We will choose the middle of the two and base our numbers on a $3,000 dollar wrap. This is where the accounting part comes into play.
A wrap that costs $3,000 would cost $8.12 per day assuming that the wrap is on for only one year. However, the average wrapped vehicle is replaced or redone every 3 years, which would lower the cost to $2.74 per day during the course of the three years. Simply put, that is $2.74 per day for 30,000 to 70,000 views per each vehicle that is wrapped. The cost is unbeatable. That’s 50% of the cost in comparison to a billboard on a major local freeway, 25% of the cost of a radio ad, and less than 10% of the cost of a local T.V. commercial with more impressions and local targeting.
Now that the raw numbers are out of the way, you can begin to think about how having wrapped vehicles will help build your brand. Whether it is one vehicle, or a fleet, you are constantly showing your brand in a positive form of advertising. This is an important factor because the more awareness you have about the existence of your company, the more people would think and choose to use your services as opposed to your competitors. Branding and name recognition is key in showing credibility, creating a “buzz” about your company, and making sure that the largest part of your market has you in their mind somewhere.
Vehicle wraps also allow you to expose your audience to multiple forms of contact with your company. The ability to include social media outlets can lead to new followers and a constant contact point for potential new customers. It can lead customers to your website for further investigations into your products or services and return web based leads or sales. It also makes your direct telephone number visible on the spot for the person who may have needed your company and just happens to see it. An eye-catching vehicle wrap design, with the proper setup for optimal marketing can begin generating revenue the day it makes its public debut. This can easily be tracked by putting a separate contact number on your vehicle that can be audited so you know that your investment is working properly.
At Clean Concepts, we understand the importance of marketing your company in the correct fashion for your needs. We know that every business has different expectations for which they want to be marketed and we strive to fulfill the requirements beyond a satisfactory level. Your clients, customers, and bank account will thank you for making the move to wrapping your vehicle(s) with us.
